Association Insider News

Ever run a member survey… and then wonder what to actually do with the results? You're not alone. In our recent webinar, we sat down with Angela McDonald from Optimum Contact and Cristiano Lima from MemberBoat to dig into how associations can move from collecting feedback to making real, evidence-based decisions.

There is a quiet revolution happening across our sector. It is not about technology, disruption, or the next big membership trend. It is about doing less and doing it on purpose. The last five years have pushed our sector harder than ever before. We sprinted out of the pandemic, trying to make up for lost time, launching new programs, rebuilding communities, and rediscovering in-person connection. Somewhere in that rush, we also had an epiphany: perhaps we do not need to be everywhere, all the time, to be effective. The digital revolution proved we can deliver value from anywhere, but it also pushed many of us beyond healthy capacity.

Advocacy isn’t about shouting louder — it’s about being heard. In this piece, we explore how associations can move from reacting to headlines to setting the agenda. Learn how to shape conversations, work with the media, and tell stories that inspire action.

Leadership today comes with a unique set of pressures. For association leaders, the balancing act between strategy, member needs and team wellbeing often leaves little space for personal care. Our recent wellbeing and stress management workshop with Liana Busoli highlighted not only the challenges leaders face but also some practical, everyday strategies to lighten the load.