Our Team

Following are the team working on the Answers for Association platform project. We are happy to assist with any questions you may have - no matter how big or small.

Angela Shelton, 
Chief Executive Officer 

Angela started her working career as a Legal Assistant and later as a banking paralegal, her natural business sense found their application as she left the legal industry and joined a trades and services business.  Here she took over the general management of the office and was very successful in turning around in-house practices to increase workflow efficiency. Realising this was not quite the right challenge, she moved into the Not for Profit Sector where she found her passion for helping Associations and their teams to showcase and improve their successes and innovations. Her natural sense of organisation lends itself brilliantly to the creation of innovative events that promotes these channels of success. Away from the workplace, Angela loves French champagne, camping, reading and collecting vintage dresses. You can contact Angela directly at angela@answers.net.au, +61 1300 045 499, +61 411 780 733 or LinkedIn.


Belinda Moore, 
Advisory Board Chair and Association Annie

Belinda Moore is Australasia’s leading membership specialist and has worked with a large number of associations, charities and other non-profit organisations to assist them with their membership challenges. Belinda is the driving force behind the Answers initiative and is keen to create a platform that will enable the association community to leverage their combined knowledge and resources for the greater good. Belinda is the author of the popular Association Annie comic strips. Belinda authored the white papers Association Apocalypse and Membership is Dead? and writes the popular Association Annie comic strips. She has written four books: The Membership Machine, Membership Fundamentals, The Membership Managers’ Handbook, and Association Annie: Herding Cats.  In her day job, Belinda works at Strategic Membership Solutions where she specialises in training, motivating and up-skilling boards, staff and volunteers to improve performance. Known for her enthusiastic and engaging style, Belinda is a frequent presenter for not-for-profit organisations around the world and speaks on an array of topics relating to association strategy, business models, and membership. Revealing insights from her personal and professional experiences over more than 25 years working with associations, she ensures that participants walk away with practical ideas and information they can immediately apply. Away from the workplace, Belinda loves gin and diet tonic, compulsively organising her cupboards, and campfires. You can contact Belinda directly at belinda@answers.net.au, +61 413 190 197 or LinkedIn.



Julian Moore, 
Advisory Board Member

Julian Moore, Australasia’s top not-for-profit sponsorship practitioner, specialises in charities, associations and other non-profits. Julian works at Strategic Membership Solutions where he draws on his extensive experience in both Australia and Europe to deliver exceptional sponsorship outcomes for his clients. His work includes in-house coaching and training; Board briefings, keynote speaking and ad hoc consultancy for those seeking specific assistance with their business development processes. Julian draws on his extensive experience in Australia and the United Kingdom to improve the sponsorship performance of clients. Julian is an accomplished and entertaining speaker who regularly presents at events around the world. During his presentations he gives real world examples and case studies to inspire and engage attendees. Whether through his presentations or consultancy, Julian focuses on providing practical and useful ideas that can be implemented immediately to start benefiting your organisation. You can contact Julian directly at julian@answers.net.au, +61 401 648 533 or LinkedIn.